Strategic Planning

• Marketing planning and budget development
  - By region, country, application, market
• New product launches
  - Identification of highest potential applications, target customers
• ROI metrics and reporting
• Cost savings identification and negotiations
• Joint venture and co-marketing agreements
• Global sales and distribution channel due diligence
• Product management

Market Research

• SWOT analyses
• Competitive analysis
• Industry-wide benchmarking
• Customer satisfaction surveys
• Product line launch feasibility studies
• Product line component integration analysis
• Joint venture, acquisition and strategic partnerships

Corporate Communications

• Policies and procedures
• Crisis communications training
• In-house training
• Copywriting and editing
• Project management
• Leads program analysis and ROI tracking
• Global specialty expertise in SFDC

Global Press Campaign Management

• Press releases, articles, white papers and case studies
• One of the industry's largest qualified press databases
• Copywriting, editing and placement negotiations
  - Technical and non-technical
  - More than 800 articles and 2,500 releases published worldwide
• Press releases, blogs, podcasts, social Media

Print and Online Advertising

• Planning and development
• Strategic ad copywriting
• Campaign management
• Media buys
  - Save up to 40% off published rates!

Tradeshow business development

• Exhibition organizer event promotion
• Pre-show mailings/consultations on maximization of show investment
• On-site editorial meetings and press conferences
• Active demo development and support
• Post-show promotional campaigns
• Brokering of key on-site client and prospect meeting opportunities

Marketing collateral and web page content

• Product catalog development and project management
  - More than 50 global catalogs to date in eight languages
• Capabilities and application brochures
• Technical data Sheets - Writing, editing, specification table presentation
• Corporate capabilities presentations
• Customer technical newsletter strategic content development and copywriting

Technical translation services

• Literature, web page and technical article development
• Rewriting of translated copy into local technical English (US or UK)
• Specialty in German and French translations (including Swiss) from US and UK English

Special events

• Corporate dinners
• Customer events
• Hospitality receptions
• Facility openings (media and customer events)